Christine Fielder
GRAPHIC DESIGNER / MAKER / RENAISSANCE (WO)MAN
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The SoBro Nashville

THE SOBRO NASHVILLE

Branding, Poster Collateral, Posters, Website, Environmental Graphics, Imagery, Social Media and Tour Guides for the first high-rise apartment building in downtown Nashville Tennessee; located in the esteemed SoBro [South of Broadway] neighborhood.  The goal was to create an infrastructure that spoke to the existing area with culture and ideals.  All while creating the staple for the entire neighborhood which includes the Country Music Hall of Fame, Frist Center for the Visual Arts, Bridgestone Arena, Nashville Symphony, and The Music City Center; The SoBro creates a rustic brand identity, executed through the inspirational eyes of letterpress.  / Client / Magellan Development // Agency / Otherwise INC /  rentsobro.com